Yohji Yamamoto Pour Homme Automne/Hiver 1988-1989

Yohji Yamamoto, Marc Ascoli, Nick Knight, Peter Saville


Edition : First / Paris / Yohji Yamamoto / 1988 / Softcover. / VG+
Folio, Unpaginated (ca 36pp). Black wraps in Printed dustwrapper as issued. Numerous Colour and Black & White plates.

Oufff! The holy trinity of Ascoli/Knight/Saville, who whilst working with Yamamoto changed the way fashion was presented. Saville described their first for the house as ‘Year Zero’ for fashion publishing, and although it’s a bold claim you can see his point- together they ushered in a new, quiet simplicity, breaking from the chaotic post modernity of the early eighties. They also pretty much introduced the lookbook as an idea, it didn’t really exist before them, but of course is now very commonplace. So- this particular example was one of their last together, and very much encapsulates what they achieved together, stark graphic simplicity, bold art direction and lavish production. Oh- that and it’s gigantic.

See inside