Yohji Yamamoto Ete 1987
Marc Ascoli, Nick Knight, Peter Saville
Edition : First / Paris / Yohji Yamamoto / 1988 / Softcover. / VG+ / VG+
Small Folio, Unpaginated (ca 32pp). Embossed wraps. Numerous Colour and Black & White plates.
Oufff! The holy trinity of Ascoli/Knight/Saville, who whilst working with Yamamoto changed the way fashion was presented. Saville described their first for the house as ‘Year Zero’ for fashion publishing, and although it’s a bold claim you can see his point- together they ushered in a new, quiet simplicity, breaking from the chaotic post modernity of the early eighties. They also pretty much introduced the lookbook as an idea, it didn’t really exist before them, but of course is now very commonplace. So- an early one here, in a smaller format that their later productions. Much more minimal than later productions, and more Saville-ish, making it really more effective in terms of direction.