This is Tomorrow

Theo Crosby (ed)


Edition : First / London / Whitechapel Art Gallery / 1956 / Softcover. / VG+
Square 8vo, 126pp. Spiral bound Printed wraps. Numerous Black & White plates. Text in English. One of 1300 copies.

A pre empting of pop-art encompassing architecture, sculpture, painting and collage.The catalogue issued to coincide with the show of the same name at The Whitechapel Art Gallery, August 9 – September 9, 1956. There were twelve groups of three to four architects, artists, designers and theorists who were asked to collaborate and produce work on the theme of modern life. The exhibition was the first appearance of Hamilton’s ‘Just What Is It that Makes Today’s Homes So Different, So Appealing?’ and the last work to be assembled by the Independant Group. Patricipants included Reyner Banham, Richard Hamilton, Eduardo Paolozzi, Erno Goldfinger, James Stirling, The Smithsons, Victor Pasmore, Magda Cordell. The word seminal is often bandied around – but this book is the evidence that sometimes it’s genuinly appropriate.

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