Sonomama : High Fashion in the Japanese Countryside
Taishi Hirokawa, Leonard Koren (foreword)
Edition : First / San Francisco / Chronicle Books / 1988 / Softcover. / VG+ Large Folio, Unpaginated (ca 120pp) Printed dustwrapper. 63 Black & White plates.
Distinct personal project by Hirokawa, where he photographs ordinary people of the coutryside (elderly fisherman, farmers, wash house women) at work and leisure in some of the more conceptual pieces by Comme Des Garcons, Issey Miyake, Kansai Yamamoto, Monsieur Nicole, Obscure Desire of Bourgoise, Yohji Yamamoto etc. with a short text by Koren and a lovely interview. None of his subjects have any interest in fashion, so the images are very natural, everybody is smiling and looks like they’re having a thoroughly jolly time.