Loewe: Past Present Future

Luis Venegas, Jonathan Anderson, M/M Paris


Edition : First / Madrid / Loewe / 2016 / Softcover. / Fine / Fine
Folio, 592pp. White wraps in slipcase. Numerous Colour and Black & White plates. Contains bookmark and bonus mini book. One of 2000 copies.

“Anderson sees the new LOEWE book as a useful reference tool. ‘It’s not a book to be precious with, its a hefty block of paper that’s meant to be used and engaged with, documenting the entire universe of the brand until now, indicating where it stands today and where it might go next.’ Instead of providing a fixed trajectory, through hundreds of images covering 170 years —arranged in no particular order and with little text— the book aims to trigger many possible associations between LOEWE’s current momentum and selected prior moments from its history. ‘It’s not about making clear, linear connections. It’s just our favorite side of LOEWE, what we think makes it different from any other house, all put into a book filled with images I fell in love with. It’s quite subjective.’ —Luis Venegas.”