Edition : First / California / Levi’s / June 1974 / Softcover. / VG+ Small 4to folder with applique stickers containing 48pp book, 5 photographs plus typed sheets announcing the winners, runners up, judging, exhibition tour schedule and press release. Text in English.
Amazing books of user submitted slides of customised denim. Great and individual work which very much of its time. Some of the images were later used in ‘American Denim’. This is the original press pack from Levi’s – announcing the winners with extra photographs and texts not seen in the book (though the book is also included). I’ve never seen or heard of it before so can only assume it’s genuinly quite scarce. Also – Imogen Cunningham and Rudi Gernreich were judges!