Aspen 4 : Marshall McLuhan
Phyllis Johnson, Marshall McLuhan, Quentin Fiore
Edition : First / New York / Roaring Fork Press / 1967 / Hardcover. / Near Fine / VG+
4to, Printed box with Inserts. Numerous Colour and Black & White plates. Text in English. Complete and in much better than usually seen condition. Neat date stamp June 6 1967 to box interior and some items.
Issue 4 of the legendary Aspen. All items present- The Medium is the massage poster, The TV Generation, Diary by John Cage, The electronics of music, Edgar Varese flexidisc, the Braille Trail, Danny Lyon’s Psycles/Bikeriders and the advertisments folder, with all included items present and correct (Aspen Music Festival, folded sheet for the Sierra Club, colour booklet from Eastern Airlines, sheet for MGB autos, booklet for Remy Martin, pamphlet for Gordon’s cocktails, white card for St. Raphael aperatif, a newsletter from Something Else Press, subscription form for Aspen). ‘All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.’