Esprit – The comprehensive design principle

Oliviero Toscani, Roberto Carra, Ettore Sottsass


Edition : First / San Francisco / Esprit de Corp / 1989 / Softcover. / VG+ / VG+
4to, Unpaginated (ca 240pp). Numerous Colour Black & White plates. Text in English and Japanese.

Esprit- and a lot of it. Part Fiorucci, part Memphis, part Benetton, its pretty superb stuff and a very comprehensive book. Simple primary colours, graphic shapes, polka dot shoes, amazing socks and this total brand sort of approach that was pretty pioneering at the time.

See inside