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Alternative Advertising for Shiseido
Kazuhiko Ota
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Edition : First / Tokyo / Kuyuriudo / 2004 / Softcover. / VG+ / VG+
4to, 228pp. White wraps in photographic dustwrapper. Text in Japanese. Numerous Colour and Black & White plates.
Designer and Art Director Ota's contribution to advertising in the seventies and eighties. Though he is now known as a travel writer and izakaya enthusiast (and a boozer I would assume?) his almost avant garde work for Shiseido stands up with the best of the period, and aside of a sometimes striking resemblance to the work of Bourdin, is pretty unique.